Luxury clothing: fewer, heavier pieces made with care
Luxury clothing, the way EKVAAR Luxe sees it, is a small set of heavier pieces, each finished with quiet embroidery instead of loud branding. It is not about a high price or a glossy look. It is weight, structure and restraint. Right now Luxe is the ESSENCE Terry Tee and the ESSENCE Sweatpants.
The word luxury has been stretched a lot in Indian fashion. It can mean a price, a logo, a shop, a brand name. At EKVAAR, luxury clothing means something narrower. A Luxe piece should feel a little more substantial than the everyday version, and it should ask very little from you in return.
Where Luxe sits among the five houses
EKVAAR has five houses: Solids, Layers, Street, Luxe and Origins. Solids are the plain everyday basics. Layers are pieces made to be worn over and with others. Street carries the bolder designs. Origins is accessories. Luxe is our luxury clothing: heavier, more considered pieces. If you are new to the houses, the five houses explained is a good start.
Luxury clothing should feel heavier
The ESSENCE Terry Tee is a 260 GSM terry tee in 90% cotton, cut oversized with drop shoulders and finished with a quiet EKVAAR embroidery. It is ₹2,099.
GSM stands for grams per square metre. It is a measure of how much fabric weight there is in a given area. A 260 GSM tee is heavier than most everyday tees, which is the first sign of luxury clothing, and it feels different: it drapes, it holds its own shape, and it does not cling. Terry is a looped cotton fabric, the sort you know from towels, but here it is used in a form that is soft and structured. Our guide to French terry and fleece explains the difference between these knits.
Quiet, not loud
Both pieces carry a subtle EKVAAR embroidery. There is no large print or slogan. The embroidery is placed with precision, so that it reads only when someone looks closely. This is what people often call quiet luxury: luxury clothing that feels expensive to wear, but does not announce itself.
The ESSENCE Sweatpants are described in exactly those terms: soft structure, a clean silhouette, a balanced fall and subtle EKVAAR embroidery. They are ₹2,399.
Few pieces, by choice
Our luxury clothing stays small. Two pieces, for now, both in Rui White. We would rather offer a short set that is right than a long list that is average. That is also the reason it fits with how we work: every piece is made to order in India when you reserve, and there is no overproduction to fill a rack.
This is the same thinking that runs through the rest of the brand. If you want to read more, our post on why we design fewer things, made to last sets out the idea.
What the two pieces do together
Worn as a pair, the tee and the sweatpants make a full set in one tone. It is a soft, off-white look that reads as considered, but is really just comfortable. For a closer look at wearing them together, see the ESSENCE Terry Tee and Sweatpants.
| ESSENCE Terry Tee | ESSENCE Sweatpants | |
|---|---|---|
| Price | ₹2,099 | ₹2,399 |
| Weight and fabric | 260 GSM terry, 90% cotton | Soft structure; see the product page for fabric |
| Cut | Oversized, drop shoulders | Clean silhouette, balanced fall |
| Detail | Quiet EKVAAR embroidery | Subtle EKVAAR embroidery |
| Colour | Rui White | Rui White |
Why our luxury clothing is priced the way it is
The Luxe pieces sit above the Solids in price. The tee is ₹2,099, and the sweatpants are ₹2,399. Luxe is heavier and more finished, and the price reflects that. The aim is that a person who already likes a good everyday basic can step up to something with more weight when they want one piece that feels a level up.
Who this luxury clothing is for
- Someone who already owns the basics and wants one piece that feels a level up.
- Someone who prefers heavy fabrics that hold their shape.
- Someone who likes embroidery small, and logos smaller.
- Someone who wants a gift that looks and feels considered. See gifts for her that are not a tee for ideas.
How to care for Luxe pieces
Heavier, embroidered luxury clothing lasts longer when it is washed gently. Turn each piece inside out, wash cool, and dry in the shade. Read our post on how embroidery ages for a fuller routine.
What Luxe will not become
Luxe is a small house, so it will not become a large collection of luxury clothing, and it will not chase trends. If it grows, it will be one considered piece at a time, in weights and finishes we are comfortable putting our name to.
Sizing and shipping
Each product page has a size guide link beside the size options with that piece’s own measurements. Since the tee is cut oversized, like much relaxed luxury clothing, think about how loose you like it to sit before you choose a size. Shipping is free across India.
How Luxe differs from the rest
A common question is how a Luxe tee differs from a Solids tee. The answer is more weight and finish, which is what luxury clothing should give you. A Solids tee is designed to be the plain, everyday version. A Luxe tee has more fabric, a more relaxed cut and a quiet mark. If your daily basic is a tee you own five of, the Luxe one is the sixth, the one you save for a day when you want to feel a little more put together.
Three ways to wear the Luxe set
Together, as a set
A soft, tonal look from head to toe. Add clean white sneakers and nothing else. This works for a long flight, a quiet evening out or a lazy weekend. It is a good example of tonal dressing in one colour.
Tee with your own trousers
The oversized tee over dark trousers or jeans gives a good contrast between a light top and a dark bottom. The drop shoulders and heavier fabric keep the shape from looking sloppy.
Sweatpants with a plain tee
The sweatpants do not need a partner from the same house. With a simple tee in Noor Black or Neel Blue, they read as relaxed and neat rather than gym wear.
What to think about before you reserve
Rui White is a light colour, so think about how you look after your clothes. Wash it separately from darker colours, and dry in the shade. If you like a full-white look, this is a good set. If you prefer darker tones, Luxe may not be the right place to start, and a Solids piece in Noor Black or Neel Blue may suit you better.
Also consider the weight, since this luxury clothing uses heavier cloth. A 260 GSM terry tee is comfortable in cooler weather and in air-conditioned rooms. In very hot, humid places you may find you reach for it in the evenings more than at midday. That is not a flaw. It is a heavier piece by design.
FAQs
What is luxury clothing at EKVAAR?
Luxe is a small set of heavier pieces finished with quiet embroidery. It is about weight, structure and restraint, not loud branding.
Which Luxe pieces does this guide cover?
The ESSENCE Terry Tee at ₹2,099 and the ESSENCE Sweatpants at ₹2,399. Both are in Rui White.
How heavy is the ESSENCE Terry Tee?
It is a 260 GSM terry tee in 90% cotton. It is cut oversized with drop shoulders and has a quiet EKVAAR embroidery.
Are Luxe pieces made to order?
Yes. Every piece of our luxury clothing is made to order in India when you reserve, so nothing is overproduced.
When you are ready, see the full shop and reserve what you need.
